A Brand Clarity Custom Workshop Experience
Your brand is a living thing and conveys the personality and culture of your company.
A half-day Moxie Brands Brand Clarity Session challenges you to step back and look at your company from a new perspective.
We give you the time, space and structure to assess your current brand identity and make intentional decisions about how to position—or reposition—your company in a competitive marketplace. This is not a cookie-cutter workshop, but a nuts-and-bolts strategy session tailored to meet the unique needs of your business.
It’s easy to make decisions when you know exactly who you are. Imagine showing up digitally just as strong as when you meet a client one-on-one for a meeting. Imagine creating a movement with fiercely loyal brand evangelists.
Take control of how you’re perceived
The Moxie Brands Brand Clarity Session
Clarity sessions should be done regularly; before launching a business and then at least once per year to reevaluate goals and refocus on your dream client avatar and brand promise.
Our half-day Strategy Session will refocus your:
Mission + Vision
What’s fueling your motivation and where you’re going in the future…
How you’re going to get there…
Steps you’ll take along the way…
Refocus your presence or essence, define your monster and clearly express your voice, values, and culture…
Where do you stand in your industry? How will you zig when they zag…
Why does your business exist? The answer should be a personality-driven story. To know a story is to feel…
THE MOXIE BRANDS BRAND BOOK
After the strategy session, our team will deliver a brand reference book. This book is the culmination of everything we clarify and discover during our time together. It will contain both visual standards and written words to be referenced moving forward – containing everything your brand stands for while providing relevant, succinct valuable language to use company-wide. The Moxie Brands Brand Book has been instrumental for our clients in maintaining a consistent brand voice and identity across the company. It’s a reference book for your current marketing team, your sales professionals and even for your high-level business development executives to support their verbal and written communication; and it even enhances the organization’s onboarding process with new employees.
The Brand Book Includes:
- Brand Visuals: Signature color palette, font selections, mood board for brand essence
- External Branded Statements including Core Beliefs and a Brand Bio
- An Internal Brand Bio to build a memorable culture with employees
- A list of Brand Voice Parameters including a YES and NO word bank
- Your Transformational Offer
- Incredibly Focused Dream Client Avatars
- Challenger mentality vision and statements
- A two-week realignment campaign for social media