Strategy Before Aesthetic
Find Your Moxie. Tell Your Story.
The main difference between you and your competition, is YOU.
Meet Your Chief Marketing Officer
Branding and marketing strategy expert Angela Robbins has worked with companies to take them from small start ups to revenues in the multi millions. When there isn’t a playbook, she creates it. Her passion lies in witnessing the transformation. Watching people and products turn into brands.
We attack your marketing challenges from 360 degrees. You may not have a Chief Marketing Officer or VP of Marketing. But you have Moxie.
We are committed to being a boutique marketing strategy agency and only accept a limited number of clients at a time.
Angela Robbins is the founder of Moxie Brands, a boutique sales and marketing strategy agency and publishing company. When there isn’t a playbook, Robbins creates it. Her proven ability for working with people and companies to tell their story, reach their audience, drive growth, and scale their sphere of influence within their industry has elevated organizations from small start-up concepts to established brands with revenues in the multi-millions. Angela Robbins created a unique business model after seeing entrepreneurs and business leaders hire creative digital agencies to produce marketing collateral without a full sales and marketing roadmap in place. "The most beautiful website and marketing materials in the world won't help you without a strategy to drive revenue." Moxie Brands provides all the content creation of a traditional full-service creative agency, powered by Robbins’ expertise as a consultant. Angela Robbins is committed to staying a boutique agency, only working with a select number of clients at a time. Think of Moxie Brands as a virtual CMO. A company may not have a Chief Marketing Officer, VP of Marketing or dedicated marketing department, but Angela and her team partner with that business to drastically change their sales and marketing landscape in a matter of months. Angela's creative journey began when she became obsessed with photography at the age of 7. By the time she was 15 she knew she wanted to pursue a career in the arts, journalism, and marketing and has been working in some capacity in all three areas for 20 years. Angela followed her passions to the globally acclaimed Savannah College of Art and Design (SCAD) and went on to work in her chosen field. A serial entrepreneur, at 22 she co-founded Extrovert Magazine; a multi-language fashion, art and travel online magazine that was read in 55 countries. She later founded a creative design agency, True Moxie, specializing in brand development and art direction, offering services in graphic design, website design and photography. She has worked as an art director for McClatchy Company, as a fashion and editorial photographer, a copywriter and graphic designer for a PR firm and a chief marketing officer and practice manager of an acclaimed healthcare clinic. In recent years, Angela worked exclusively with teen apparel brand Rebel Athletic as the Vice President of Sales, Brand Development and Marketing, stepping into the full-time role at the time of the company's launch. Her leadership over the sales and marketing team elevated the cheerleading fashion apparel brand from a small start-up to an established brand nearing 20 million in annual revenue. Angela Robbins remains involved in the competitive cheerleading space as owner of cheer news and lifestyle platform, CheerDaily.com. Her team is also involved in the launch of a new app, CheerLife, which has opened opportunities for companies to have direct marketing access to this laser-focused niche. In addition to her consulting and design work, Angela is an award-winning photographer and copywriter with fine art photographic works previously shown at the Maitland Art Festival, Winter Park Art Festival and in the main gallery of the Orlando Museum of Art. She lives in Baldwin Park with her 6-year-old daughter, Ava Scarlett.
Edith (Edie) George
Edith (Edie) George is an experienced brand strategist and copywriter with a passion for working with not only startups and challengers, but also industry leaders looking to metamorphose. Starting in advertising with Young & Rubicam in New York and Hong Kong, she next started her own consulting business where she worked with various advertising and marketing agencies in Australia. During this time, she consulted on several projects for the Australian Government and other high-profile businesses. Recently relocating to Dallas, TX to pursue her not-so-secret love of competitive cheerleading, she consulted with a cheerleading uniform company to develop their international business, a role that led her to her current career with Moxie Brands. Edith combines her talents as a copywriter and brand strategist with her exceptional time management and organizational skills; resulting in her wearing a lot of hats at Moxie. All of which are probably black... and maybe studded. Aside from project management for our marketing strategy clients, Edith is also an editor and ghostwriter and works with clients of Moxie Publishing. Edith also makes time for her passion project as the Managing Editor of the online media platform CheerDaily.com and Editor in Chief of an annual College Scholarship Guide for Cheerleading, and she's in her second season working with the International Cheer Union (ICU) on branding and social media strategy.
Adrian Gerson is an advertising copywriter, with decades of industry experience and numerous awards to his credit. His international career has seen him based in London, Melbourne, Singapore, New York and Hong Kong, where he was Asia Creative Director of Young and Rubicam, one of the world’s largest and most successful advertising agencies. He has created campaigns for clients in a broad range of categories, including airlines, banks, automobiles, home builders and retail chains.
Our Affiliate Partner
We trust video production partner, Thoughtfly Studios, to deliver the very best production, audio and post for our clients’ commercial video needs.